About the project
In 2013, the MUSTBIT brand was chosen to carry out a series of advertising campaigns for the major Spanish operators. “Update be Strong” is the name of a project intended to raise public awareness about the problem of cybersecurity and the importance of updating computing equipment. Each advert was based on a real and analogue comparison. For «Sail», 600 paper boats were needed for floating on a lake to represent the world of free Internet browsing.